THERE IS
NO SUBSTITUTE
FOR QUALITY

BY BONA

Bona Joerg

MASTER HAIRSTYLIST I CERTIFIED TRAINER

GLOBAL EDUCATOR I CERTIFIED COLORIST



JOICO EUROPE CREATIVE ARTIST




ABOUT BONA

 

Hey, I’m Bona.
I love architecture, art, and recognizing the beauty in people. To put it simply: I love beautiful things. That’s why it was clear to me early on that my passion belonged in the beauty industry. As a master stylist, certified trainer, and licensed colorist, this work brings me true joy. I’ve been part of the industry since 2007 and have continuously grown and evolved over the years. What drives me is not only my passion for hair color and techniques, but above all the joy of learning and growing together."

For me, the hair industry stands for creativity, collaboration, and growth. I love sharing my knowledge, but I find just as much joy in guiding others on their journey—empowering them to embrace their potential and discovering new opportunities together. It fascinates me to see how people can grow beyond themselves with the right impulses—professionally, strategically, and personally.

I work with colleagues across Europe, developing creative concepts and bringing projects to life—whether on stage, in photo shoots, or through direct collaboration with other experts. What matters most to me is that, as an industry, we support one another, learn from each other, and continue to elevate our craft with passion and respect.

My drive: to create a community where knowledge is not only shared, but truly lived. A place where stylists don’t just develop their technical skills, but also gain the confidence to shape their own path. Because when we inspire one another, the best results emerge—and that’s exactly what makes my work so fulfilling.

BEHIND THE ART

EDUCATION & TRAINING

Masterclasses, online learning, salon training & customized coaching.
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HAIRBOARD
Tools for professional results in everyday salon work.
EXPLORE HAIRBOARD

.

ON STAGE & EVENTS

Live shows, on-stage education & international presentations.
READ MORE

                               

COLLECTIONS

Creative direction, innovative concepts & concept development for salons.
READ MORE

FOR ME HAIR IS MORE THAN JUST HAIR – IT’S AN ART FORM, A STATEMENT, A REFLECTION OF IDENTITY AND CREATIVITY

– BY BONA

LET'S CONNECT



We look forward to hearing from you.



THERE IS
NO SUBSTITUTE
FOR QUALITY

BY BONA

„FOR ME HAIR IS MORE THAN JUST HAIR – IT’S AN ART FORM, A STATEMENT, A REFLECTION OF IDENTITY AND CREATIVITY.“

BY BONA

Bona Joerg

MASTER HAIRSTYLIST I CERTIFIED TRAINER

GLOBAL EDUCATOR I CERTIFIED COLORIST



JOICO EUROPE CREATIVE ARTIST




ABOUT BONA

Hey, I'm Bona.

I love architecture, art, and recognizing the beauty in people. To put it simply: I love beautiful things. That’s why it was clear to me early on that my passion belonged in the beauty industry. As a master stylist, certified trainer, and licensed colorist, this work brings me true joy. I’ve been part of the industry since 2007 and have continuously grown and evolved over the years. What drives me is not only my passion for hair color and techniques, but above all the joy of learning and growing together."

For me, the hair industry stands for creativity, collaboration, and growth. I love sharing my knowledge, but I find just as much joy in guiding others on their journey—empowering them to embrace their potential and discovering new opportunities together. It fascinates me to see how people can grow beyond themselves with the right impulses—professionally, strategically, and personally.

I work with colleagues across Europe, developing creative concepts and bringing projects to life—whether on stage, in photo shoots, or through direct collaboration with other experts. What matters most to me is that, as an industry, we support one another, learn from each other, and continue to elevate our craft with passion and respect.

My drive: to create a community where knowledge is not only shared, but truly lived. A place where stylists don’t just develop their technical skills, but also gain the confidence to shape their own path. Because when we inspire one another, the best results emerge—and that’s exactly what makes my work so fulfilling.

LEVEL UP
WITH ME

Masterclasses, online learning, salon training & customized coaching.
READ MORE

Tools for professional results in everyday salon work.
READ MORE

Live shows, on-stage education & international presentations.
READ MORE

Creative direction, innovative concepts & concept development for salons.
READ MORE

LET'S CONNECT



We look forward to hearing from you.



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